Search Engine Marketing Specialist
Remote, | Marketing
(Position at GoHealth Urgent Care)
Position Summary:
- Drive the development and implementation of paid search tactics to target potential customers throughout their digital journey with GoHealth Urgent Care.
- Collaborate with the PPC agency to ensure all campaigns are strategically aligned, driving value and innovation across channels.
- Provide strategic oversight and direction for the agency in managing day-to-day paid search activities, including keyword research, campaign builds, ad copywriting, testing, bid management, landing page selection/optimization, and campaign optimization.
- Conduct regular audits of Google Ads and other paid search accounts to identify opportunities for improvement.
- Maintain deep understanding of bidding technologies, search ad types and the Google ads platform.
- Support campaign testing execution to continually enhance performance and achieve KPIs.
- Provide ad hoc support to SEO team in the form of audits, local listings management, etc.
- Work closely with internal teams such as local marketing, IT, creative, web and BI to ensure a cohesive and localized paid search strategy.
- Collaborate with the SEO Manager to develop an integrated search strategy that includes paid search, organic search, and local search.
- Partner with the Brand Director and Creative Director on ad copy creation, ensuring brand voice consistency and setting a schedule for refreshing/testing copy.
- Maintain positive working relationships with key vendor partners, such as Google and Microsoft.
- Track, analyze and interpret the performance of paid search campaigns, monitoring daily metrics such as impression share, cost per click (CPC), cost per acquisition (CPA), and conversion rate.
- Provide regular performance reports and insights to the Digital Media Manager and other stakeholders.
- Identify areas for optimization and communicate required actions to improve campaign effectiveness.
- Stay updated with industry best practices, vendor capabilities, costs, and technology advancements.
- Consistently and clearly communicate insights and strategy to stakeholders with varying backgrounds and priorities regarding paid search.
- Tailor communication to address different stakeholder concerns, ensuring clarity and alignment with their specific interests and goals.
- Assist in making budgeting decisions for paid search campaigns to ensure optimal allocation of resources.
- Contribute to forecasting efforts to predict campaign performance and financial outcomes.
- Work with the agency and internal stakeholders to manage budgets and hit performance targets.
- 2+ years of experience in managing and optimizing paid search campaigns (Google Ads, Microsoft Ads).
- Strong analytical skills with a data-driven approach to decision-making.
- Proficiency in Google Analytics, Google Ads and other relevant tools.
- Excellent organizational and time management skills.
- Strong communication skills, capable of presenting complex data and insights in an understandable format.
- Intermediate to advanced Excel skills and proficiency with PowerPoint.
- Experience in agency or agency management is a plus.
All qualified persons are granted an equal opportunity for employment without regard to race, color, religion, sex, sexual orientation and gender identity or expression, age, national origin, citizenship status, disability, genetic information, medical condition, family care leave status, pregnancy or pregnancy-related condition, otherwise qualified disabled or veteran status. The company will comply with all fair employment laws in each of the jurisdictions where we conduct business.
For applicants in California, please review our California Consumer Privacy Statement here.
About GoHealth Urgent Care
GoHealth Urgent Care has outstanding career opportunities in Atlanta, the Bay Area, Connecticut, Delaware, Maryland, Michigan, Missouri, New York, North Carolina, Northwest Arkansas, Oklahoma City, Portland/Vancouver, Texas and Virginia. And all of these positions have one thing in common: flexibility to practice and support urgent care medicine the way it was meant to be, without the stress and bureaucracy of hierarchical organizations. With reasonable work hours that don’t emotionally exhaust or burn them out, our team can balance and prioritize their professional and personal lives. Remote positions are also available.